BMW developing noise canceling engine for the diesel?

[Ronin]

It's not all that noisy to begin with...

The system being developed by BMW will use similar technology in conjunction with redesigned engine bays and insulating materials to keep their diesel engines from frightening potential buyers away. As with the application used on the Equinox, the Bavarian auto maker will also be able to reduce the operating range of the engine, mean less fuel consumption per mile. As an added bonus, by revising the engine bay and placement of insulating materials, BMW was able to shave a few pounds of unneeded materials while adding some rigidity to the chassis.

[Sticky]

We will probably have to pay extra to have engine noise...